Lucy Blythe is Content Strategist based between London and Cornwall. With over ten years’ of experience in the digital space, she has worked across a multitude of industries from luxury fashion to athletics, travel and design. Lucy now follows her personal passion and specialises in helping wellness and lifestyle brands thrive.

Starting her career interning for Ralph Lauren in the digital department, Lucy worked in many e-commerce roles ranging from Merchandising, Product Marketing and Trade before finding her passion in Content Strategy.

Led by a flare for storytelling, Lucy combines objectives, analytics, consumer experiences and design to achieve results.